Person: Baldwin, Matthew

Los Angeles Times, 12.12.2016 | Melissa Healy

„But to conservative ears, says a study published Monday in the journal PNAS, policy recommendations on the environment might sound more appealing if they’re aimed at restoring a known and beloved past than if they’re required to forestall disasters in an uncertain future.[…] Baldwin and Lammers write, the message of climate change has been framed in many ways — from fatalistic predictions about the future to calls for social progress[…].“

Quirks & Quarks, 17.12.2016 | Bob McDonald

„Psychologist Dr. Matthew Baldwin and colleagues at the University of Cologne, in Germany, have considered how re-framing language around climate change increases its appeal for specific parts of the population. In a new study, Baldwin has found that Americans who are politically conservative and tend to be skeptical about climate change, are more likely to be persuaded by statements that connect climate change with a cherished, idyllic past. In contrast, liberals, or progressives, respond to both ‚past-focused‘ messages and to appeals that talk about the future.“

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