National Public Radio, 29.01.2015 | Shankar Vedantam

„Researchers asked this question: Is a company better off spending big money for a Super Bowl ad or buying several spots for that same amount of money at a less expensive time of the year? […] Sascha Topolinski in Germany recently conducted a study. He wasn’t studying the Super Bowl, but his research is spot on when it comes to describing how most Americans watch the Super Bowl. He finds that eating while you watch advertisements reduces the effects that advertising messages have on you.”

Link zum Artikel: http://www.npr.org/2015/01/29/382326961/companies-wanting-immediate-sales-should-pass-on-super-bowl-ads