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Pressemitteilungen & Medienberichterstattung

Florack, A., Koch, T., Haasova, S., Kunz, S., & Alves, H. (2021)

Florack, A., Koch, T., Haasova, S., Kunz, S., & Alves, H. (2021).

„The Differentiation Principle: Why Consumers Often Neglect Positive Attributes of Novel Food Products.“ Journal of Consumer Psychology, 31(4), 684–705.

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