Press releases & in the media

Willingness to donate increases with chance of reimbursement

C-SEB members Dr. Michael Zürn, Dr. Judith Gerten and Prof. Dr. Sascha Topolinski have experimentally investigated what influences the willingness to help in a project funded by C-SEB. They were able to show that the willingness to donate increases if there is a chance that the donation will be reimbursed later. More detailed information can be found in the press release of the University of Cologne or in the original text with the title “Maybe Favors: How to get More Good Deeds Done“ in the Journal of Experimental Psychology: Applied.

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