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Eckmann, L., Landwehr, J. R., Högden, F., & Unkelbach, C. (2024).

Eckmann, L., Landwehr, J. R., Högden, F., & Unkelbach, C. (2024).

“The Relative Effectiveness of Conditioning One or Two Attributes to a Brand.” Journal of Experimental Psychology: Applied. Advance online publication.

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