Atar Herziger

Herziger, A. & Hoelzl, E. 2017.

"Underestimated Habits: Hypothetical Choice Design in Consumer Research." Journal of the Association for Consumer Research, 2(3), 359–370.

Herziger, A. & Hoelzl, E. 2016.

"The Ethical Consumption Gap in Fairtrade Consumption: How Price Importance, Habit and Ego Depletion Affect Attitude-Choice Incongruence." Advances in Consumer Research, 44, 735.