The University of Cologne New York Office, the German Research Foundation (DFG) and the German Center for Research and Innovation (DWIH) cordially invite you to a Leibniz lecture on: Economic Engineering of Human Cooperation and Competition Speaker: Prof. Dr. Axel Ockenfels (Gottfried Wilhelm Leibniz Award 2005, Professor of Economics, University of Cologne) Topic: What do climate change, shortage of organ donors, and traffic congestion have in common? They can all be addressed with behavioral economics. Join us for a lecture by Leibniz Prize recipient Professor Axel Ockenfels.Many economic and societal challenges can only be addressed with a change in human behavior. Market design can offer solutions because market rules affect our behavior in predictable ways. Traffic jams, for example, cost time, money and impact our health, while recent advances in technology would allow for the design of new markets for road use that promote cooperation and prevent congestion. Climate change is fundamentally a problem of insufficient cooperation that can be addressed if recognized as such and acted on accordingly in international climate negotiations. In his lecture, Professor Ockenfels will show how market rules can be engineered to promote cooperation and trust even in large communities and to encourage competition in small markets. Professor Ockenfels’ focus will be on human behavior in markets, which responds to market rules, but rarely in a fully rational way. He will show how market design can take on real-world challenges.